I was recently in a wechat group and an ad from a modeling agent came up looking for blonde haired blue eyed babies for a chinese baby food ad/label. Now, I found this to be a little odd because it would be like living in Norway and there being an ad with a chinese baby for a Norwegian baby food company (wouldn’t happen). Obviously when running an ad in a country you keep in consideration the phenotype of the population. Yet time and time again I notice a lot of ads have some kind of westerner or western theme, mainly blue eyed. I seriously see a flaw in this. How do you expect to be the superpower when you don’t even have the pride to put your own babies on your own labels? Your women are in the background or sharing the stage with people that do not even live in your country? What benefit do you get putting a nordic all over products other than to make your youth wish they were something they are not? This is psychological defeatism if I’ve ever seen it.
Another thing bothered me, same group chat, I saw a fourth of July flyer for a beach party, and not just some regular small size party a bunch of americans were throwing, I’m talking a massive festival. WTF. Last I checked China didn’t defeat the British on 4th of July. So strange, I mean I know its a reason to drink, but again, if you are to be a superpower how can you expect to be taken serious when you’re pretty much mimicking the opposing team? Do you think random americans (that are not of chinese descent) celebrate chinese new years? or a chinese festival? why not? why do you think? I just find it a bit baffling that I am celebrating 4th of July and Christmas in China. I thought I got away from all that but it has followed me in the most unexpected places. America truly has the most influence globally and no one is remotely close and will ever be in my life time. I am convinced of this.
-end of rant-